Pairs With Val d’Oca Prosecco & Double Standards for Wine Influencers

Pairs With Life
Pairs With Val d'Oca Prosecco & Double Standards for Wine Influencers

Are female wine influencers subject to a double standard? Is there a pressure on women to create suggestive and provocative social media content in order to generate more Likes, Follows and comments? Do we, as an audience of wine lovers and appreciators, willingly create an environment that rewards sexualized posts over informational posts? With no less than four bottles of Val d’Oca Prosecco in hand, I talk to six women in wine who’ve had tremendous success on Instagram about their personal experiences with online sexism: is the pressure real, is it internal or external, and does it affect how they create content?

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