Earlier this month, Yao Family Wines in Napa became the first winery in history to release a wine online with an NFT (a non-fungible token). Will this revolutionary new way of releasing and marketing wine be the wave of the future? Are blockchain and cryptocurrency the next step for serious wine collectors? This week, I sit down with Yao Family’s Director of Marketing, Bill Sanders, to talk about how NFTs and the blockchain may not only mean the end of counterfeit wines, but be the beginning of an entirely new way of buying, selling and collecting wine.
The incredible DRNK Chardonnay I sip on this episode will be available April 24th through The Wine Spies. Avoid the FOMO and sign up for daily, no-obligation offers from The Wine Spies by clicking here.
Diggin’ the podcast? Then you’re going to love the book. Check out Pairs With Life, the debut fiction novel by host John Taylor.