Earlier this month, Yao Family Wines in Napa became the first winery in history to release a wine online with an NFT (a non-fungible token). Will this revolutionary new way of releasing and marketing wine be the wave of the future? Are blockchain and cryptocurrency the next step for serious wine collectors? This week, I sit down with Yao Family’s Director of Marketing, Bill Sanders, to talk about how NFTs and the blockchain may not only mean the end of counterfeit wines, but be the beginning of an entirely new way of buying, selling, and collecting wine.
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