What does an artisan winemaker do when she’s not making wine for some big name winery? She’s creating her own labor-of-love wine. And how does she get that unique wine into your hands? Enter Terra Jane Albee, Napa marketing veteran and Founder of OwnRootCollective.com. On this week’s episode, Terra Jane talks about founding this company during the worst possible time ever: after becoming a new mom and during a global pandemic, and how she has turned those disadvantages around to create a successful, direct-to-consumer wine subscription service featuring limited-edition bottlings from the hottest winemakers around.
Pairs With A Winemaker’s Side Hustle: An Interview With Terra Jane Albee of OwnRoot Collective
- by John Taylor
And that’s what’s really at the heart of this decision: I can’t shake this story or these characters. It’s what I always come back to. So, I think this is The Universe trying to tell me something: finish this story before you move on to something else. And so I will.
The 2016 Altocedro Gran Riserva Malbec es muy loco, but in all the good ways. To start, Altocedro harvests from 70-year-old vines from a 107-year-old vineyard. Not unusual, especially for Mendoza malbec. BUT, then they take the harvested Malbec in whole clusters and barrel co-ferment with 4% Semillon in French oak.